Monthly Archives: April 2016
We live in a digital world. Your customers will be posting their pictures and opinions of you on Instagram, Google, Yelp, Facebook, and more! While we hope that everyone is a fan, it's easy to have issues (or unhappy customers) who can hurt your reputation and influence whether future customers frequent you - or your competition.
Even though it's time consuming and sometimes no fun at all, it's very important to protect your online reputation. Here are some tips to help you stay on top of your game:
1/ DON'T offer free items to make the problem go away. It's easy to respond to a negative review with an offer for a free beverage, meal, heck, anything to make the customer happy. But it's a much better idea to find out WHAT the problem was and try to fix the issue and apologize (if warranted). That way, you are improving the success of your business and guarding against future (false) negative reviews from folks looking for a freebie.
2/ DON'T ignore negative commentary. Even though it's no fun, it's very important to respond to unhappy customers online. There may be an easy fix to the problem, and even if someone really 'dropped the ball' on food or service, at least by responding you are showing your dedication to the customer and that it's important for them to have a good visit. Avoid long, drawn out public conversations and provide a phone number or email for follow up, and make sure to get to the bottom of their issues whenever possible.
3/ DO respond to positive commentary. A 5 star review is a wonderful thing to have. Make sure to take a moment to say thank you when someone goes out of their way to say something nice about your business! I simple 'thank you' goes a long way and helps to reinforce the positive relationship.
4/ DO Know your rights and manage your online presence. If someone is being unnecessarily vulgar, abusive, or even works for your competition and is writing false reviews, you have every right to flag and remove them . Get to know the terms of service for Yelp, Google, and Open Table so that you can flag anything that doesn't belong or is dishonest. It's also important to find out where your customers are talking about you - stay on top of social media trends and monitor your restaurant pages across as many sites as your customers do to ensure that you don't miss the conversation.
5/ DO encourage people to talk about you! Most of your customers are biggest fans - that's why they are in your restaurant! Engage these people by letting them know your Instagram handle and other social media presences, as well as asking them to review you. By asking for reviews, you'll ensure that the happy people take some time to write about you: unhappy people are more likely to take to the internet if they feel the need to report an issue. And of course, encourage your front of the house staff to ask for feedback often so that any problems can be fixed (hopefully) before they make their way online.
Ice is one of many things in life taken for granted. Yes, there many different forms of ice such as shaved ice, cubed ice, dry ice, and so on but there are many different uses. One of the best way to put your ice to best use is dropping a few cubes inside of your favorite summer cocktail.
The type of ice used can either make your beverage of choice, a hit-or-miss. Serving the best possible ice possible starts with the quality. Be sure to use high-quality water such as filtered water as opposed to tap water from your home’s facet. Ice cubes made from poor quality ice tend to melt quickly resulting in watered-down drinks.
If limited dilution is your preference, be sure to use large rock cubes. This is perfect for whiskey lovers. A large, square cube is sure to impress your customers. If you're looking for something with 'wow' factor - try a perfectly spherical cube! These may also contain frozen flowers which look gorgeous in your cocktails and will impress your customers. And if you tend to be on the lighter side, crushed ice is perfect for a Mint Julep or Moscow Mule. Choose your ice wisely and may your summertime margaritas be full of color and flavor! Dry ice is a great addition to evening cocktails with flair.
Sushi isn't just for traditional Japanese restaurants anymore. From French to haute cuisine, restauranteurs all over the country are experimenting with adding a sushi bar to their restaurant line up. And why not? Crude has long been a staple of fine dining, and the knife and flavor techniques used for sushi are a great showcase of talent for many chefs. Just make sure you're using the right equipment when handling delicate, raw materials - we have an excellent line of Hoshizaki cases to keep your sushi cold and fresh.
With the spring season well underway, the hot weather is almost upon us once again. People, young and old, are seeking their summer favorites such as burgers, watermelon and most importantly, shaved ice! With the shaved ice phenomena trending as one of the season’s best cool-down treats, be sure to stock up on ice at all cost as well keep your ice machines fresh and ready for what the summer may hold. For those more concerned about the treat itself, the wait will be soon over. Nothing completes a hot summer day more than some shaved ice.